Case Studies

Persomi pop-up and in-page promotion reminders contributed to an increase in average daily revenue of between 300-400%.

Ellis Brigham
    Persomi pop-up and in-page promotion reminders contributed to an increase in average daily revenue of between 300-400%. Objectives:
    • To increase the daily revenue during Black Friday Weekend.
    • Draw attention to the Black Friday Weekend Offer ‘Spend £200 or over and receive 25% off the order’.
    • Remind the browser of the offer throughout their journey; particularly when they are showing interest in a product.
    Approach:
    • A homepage banner was created showing details of the offer and displayed to customers displaying specific behaviours.
    • A smaller banner containing the offer information was inserted just above the ‘add to basket’ option, reminding the customer of the offer at point of purchase.
    Outcomes:
    •   Pop up and in page promotion reminders contributed to an increase in average daily revenue  of between 300-400% (against the same period in 2014).
     
  • Comments

    "Persomi is a key tool for us, and it’s clear to see the revenue that can be attributed to each Persomi campaign. We also like the agility of Persomi – it allows us to drop banners into our homepage and product pages with no coding requirements, without ‘messing up’ the web pages"

    -Ecommerce Manager, Ellis Brigham
Persomi pop-up and in-page promotion reminders contributed to an increase in average daily revenue of between 300-400%.
 
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