Case Studies

Ellis Brigham increases email sign ups by 312% and raises AOV with personalised pop ups

Ellis Brigham
    Ellis Brigham increases email sign ups by 312% and raises AOV with personalised pop ups Objectives:
    • Increase email sign up rates for new visitors to the website.
    • Convert first time browsers to buyers during their first visit, or within the week following their visit.
    • Prompt customers who hadn’t purchased for the last 12 months to make a purchase.
    Approach: A campaign was run over a period of 4 weeks. A pop up was served to customers offering a time-limited discount to incentivise sign up and prompt purchase. Outcomes: Personalised offers were delivered to a very targeted audience:
    • Email sign ups increased by 312% over the campaign period.
    • Sales made as a result of this campaign contributed to 16.98% of total sales for October.
    • The Average Order value of those who interacted with this campaign was on average 53% higher than for other shoppers during this period.
  • Comments

    "“The results of this campaign speak for themselves and really bowled us over. Being able to target website visitors in such a personalised way has resulted in greater sales and a hugely successful email sign up campaign”. What’s really exciting is that now we have this email data we can take our personalisation to the next level, delivering a personalised email communications that relate to a customer’s interaction with our website. This could include personalised recommendations, competitions, suggestions, content….the possibilities are endless…"

    -Ecommerce Manager, Ellis Brigham
Ellis Brigham increases email sign ups by 312% and raises AOV with personalised pop ups
 
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