Increase data capture and sales amongst anonymous customers
To identify when anonymous customers were about to leave the website without completing key actions (eg purchasing or subscribing to mailing list).
To counter exit attempts in a personalised and relevant way, converting browsers into buyers.
Approach Served a pop up to anonymous people who were about to leave website without buying. Encouraged them to provide contact details in return for 5% off their next order. Encouraged sign up from anonymous people who had added items to their basket and were about to leave. In return for signing up, Lightmirrors emailed them their basket and a 5% off discount. If specific ‘price checking behaviour’ was exhibited prior to an exit attempt, a discount code was offered up in return for email sign up.
Outcomes Increased email subscribes, broadening customer touchpoints. One pop up alone (requesting email address to send abandoned basket and discount code to) generated ROI* of 4429% in one month.
*On Persomi monthly investment.