Case Studies

Lightmirrors.co.uk increase sales and reduce abandonment using Persomi

Lightmirrors.co.uk
    Objectives
    Reduce basket abandonment by using personalised recommendations to increase dwell time and sales.

    Approach
    Display personalised pop up when customer who has previously abandoned a basket returns to website “Welcome back! Previously you left something in your basket”.
    Remind customers of items they have previously viewed on product pages and 404 pages (customers with no browsing history are served with 'Best sellers').

    Outcomes
    804% ROI* on abandoned basket pop up.
    2802% ROI on ‘recently viewed’ banner.
    22% click through rate on abandoned basket emails.
    *On Persomi monthly fee
       

Lightmirrors.co.uk increase sales and reduce abandonment using Persomi
 
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