Build a campaign that runs across multiple touchpoints (e.g pop-ups, email, SMS, push notifications, postcards, social media, clientelling, or POS), all setup in one easily configurable automatic workflow, with behavioural rules which apply to each individual.
Here’s a campaign that Lightmirrors.co.uk recently ran that combines two channels:
An email is automatically triggered when a customer adds items to a basket and doesn't checkout within a given period of time.Outcome: 27% click through rate on abandoned basket emails.
A second email is triggered if a customer doesn’t purchase within a further timescale.Outcome: 27% click through rate on abandoned basket emails.
If the customer arrives back at the website not via the email (perhaps they didn't see it), a reminder pop-up is used.Outcome: 1,898% ROI* on abandoned basket pop-up.