Press
Press

For media and press enquiries please contact Sally Hamlyn
sally@persomi.com | +44 (20) 3846 7050

Latest Press Releases From Persomi

  • Increase data capture and sales amongst anonymous customers
    Objectives To identify when anonymous customers were about to leave the website without completing key actions (eg purchasing or subscribing to mailing list). To counter exit attempts in a personalised and relevant way, converting browsers into buyers. Approach  Served a pop...
  • Lightmirrors.co.uk increase sales and reduce abandonment using Persomi
    Objectives Reduce basket abandonment by using personalised recommendations to increase dwell time and sales. Approach Display personalised pop up when customer who has previously abandoned a basket returns to website “Welcome back! Previously you left something in your basket”. Remind...
  • Personalisation: Can your retail business afford not to?
    Collection of statistics from recent successful personalisation campaigns undertaken by a variety of retailers...  
  • Bathroom Cabinet World
    Bathroom Cabinet World are personalising each customer's experience with Persomi.  Steve Banks of Bathroom Cabinet World comments "Persomi have been able to offer us the ability to increase our conversion rate with their technology for abandoned basket and browsing tracking.We...
  • Ellis Brigham Awarded 'Best Multi-Channel Business/Brand' at the recent ECMOD Awards in London
    Persomi is proud to be Ellis Brigham's personalisation partner and delighted that Ellis Brigham has been awarded the 'Best Multi-Channel Business/Brand' at the recent ECMOD Awards in London". Read more about the award here.  
  • Personalisation survey* shows retailers missing ‘easy win’ income
    Personalisation remains at the top of the agenda for retailers.  89% of respondents to a recent survey by Persomi*, stated personalisation is crucial to business success, with 79% stating that investing in personalisation is a ‘must’.   Retailers who are...
  • Lightmirrors.co.uk Share Their Vision For Personalisation
    Lightmirrors.co.uk, retailers of luxury illuminated mirrors inspired by leading interior designers, share their vision for personalisation. James Cairns, Digital Marketing & Web Manager  at Lightmirrors.co.uk comments “ Our goal is to grow the business and increase web presence by creating...
  • The Snowboard Asylum
      The Snowboard Asylum is now using Persomi to personalise each customer's journey.  
  • Persomi pop-up and in-page promotion reminders contributed to an increase in average daily revenue of between 300-400%.
    Persomi pop-up and in-page promotion reminders contributed to an increase in average daily revenue of between 300-400%. Objectives: To increase the daily revenue during Black Friday Weekend. Draw attention to the Black Friday Weekend Offer ‘Spend £200 or over and...
  • Ellis Brigham increases email sign ups by 312% and raises AOV with personalised pop ups
    Ellis Brigham increases email sign ups by 312% and raises AOV with personalised pop ups Objectives: Increase email sign up rates for new visitors to the website. Convert first time browsers to buyers during their first visit, or within the...
  • ASPACE: 4 x more conversions from visitors served with personalised recommendations
    4 x more conversions from visitors served with personalised recommendations Objectives: ASPACE, retailer of exclusive children’s bedroom furniture, wanted to increase conversion rates for customers who are known to them (i.e. those with an ID) and for anonymous users.Increasing average order...
  • Retail Week - Personalisation: How to strike the right balance between cool and creepy
    Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art....  
  • Ellis Brigham 'Personalisation - striking the right balance between cool and creepy'
    You may have read Zak Hood of Ellis Brigham’s comments about their personalisation journey with Persomi in this week’s Retail Week. Read on to hear the full interview and tips and advice about personalisation.   How do you ensure that...
  • Personalisation...some ideas to get you started...
  • Marketing Tech News - New personalisation tool delivers four times ROI for Ellis Brigham
    Despite personalisation being identified as the top digital priority for 2015 in a report from Econsultancy earlier this year, Katie Latham, CEO of Blue Bridge Solutions, says too many businesses are still failing to offer a personalised experience and are...
  • Internet Retailing - Ellis Brigham - Personalisation has helped lift sales
    Ellis Brigham, a Top250 retailer in the IRUK 500, says sales have grown quickly since it started to trial personalisation technology. The outdoor and wintersport clothing and equipment retailer started using Persomi omnichannel personalisation technology to give customers the most...
  • Ellis Brigham see Persomi pay for itself 4 times over in just 2 months!
    Persomi pays for itself 4 times over in just 2 months! Background: With products ranging from ski wear to walking boots and climbing equipment to clothing, Ellis Brigham recognises the business benefits of delivering a personalised, relevant and engaging experience to...
  • 3 Minutes on Personalisation:  Ellis Brigham
    Why has Ellis Brigham embraced personalisation? “Our customers have a large product range to choose from, and have diverse interests and requirements. So delivering personalised, relevant content and emails to our website visitors in real time, in order to reduce...
  • Bournemouth & Poole College
  • 5 Simple Steps to Personalised Recommendations
    Relevant recommendations are a crucial part of any personalisation strategy, increasing sales, upsells and cross sells - and customer loyalty.  But where to start? 1. Don’t rely on purely transactional data.  This can lead you to suggesting recommended items to customers...
  • ASPACE
    “We really couldn’t believe the ease and swiftness of the integration process – it really was as simply as adding one piece of code to the site! We can now use Persomi for a multitude of personalisation elements on the...
  • Shopcourts.com
    “Persomi provides automatic response in real time to complex behaviours, personalising every customers digital experience with our brand. The overall goal is valued and non-intrusive communication for our customers with an increase in conversion, traffic, basket size and sales”.  Clive Fletcher,...
  • Ellis Brigham
    “Our customers have a large product range to choose from, and have diverse interests and requirements. So delivering personalised, relevant content and emails to our website visitors in real time, in order to reduce abandonment, maximise conversion rates and improve...
  • Shopcourts.com choose Persomi to increase conversions, traffic, basket size and sales
    Shopcourts.com, the Caribbean's largest furniture, appliance and electrical retailer (and part of the Unicomer Group), has chosen Persomi as its personalisation provider, allowing it to differentiate itself from competitors by delivering effective and valued communication to its customers. Clive Fletcher, Regional Commercial Director at Unicomer Caribbean comments...
  • The £ Value of Relevance in Marketing
    How much is a personalised marketing approach really worth to a retailer in terms of increased response and sales? We look at the figures to examine the true potential value... Persomi White Paper
  • 3 tips for effective personalisation
    Personalisation's place on a retail marketer's 'to-do list' is certainly justified. It's the key to increasing sales, reducing abandoned baskets and unsubscribes, and increasing upsells and cross-sells to name but a few. And as Marketing Week reminds us, "consumers are...
  • Ellis Brigham to personalise customer experience with Persomi
    Ellis Brigham have announced that they will be using Persomi, a real-time personalisation solution from Blue Bridge Solutions, to deliver a personalised, automated retail experience to each customer across all electronic customer touchpoints in real time. Zak Hood, E-Commerce Manager at Ellis Brigham,...
  • ASPACE puts personalisation at top of their agenda
    ASPACE, the leading retailer of exclusive children’s bedroom furniture, has selected Persomi to enable them to personalise each customer's retail experience automatically and in real time. James Cairns, E-commerce Manager at ASPACE, understands the huge commercial advantage of automatically gathering insight about...
  • Personalisation: Your secret weapon for Christmas 2014
    Personalisation is an easy-to-implement, cost-effective way to ensure that the post-Christmas trading report for your retail business will be "Massive rise in like-for-like Christmas sales" and not "What went wrong at Christmas?"... And it’s not too late to have real-time multichannel...