Objectives:

  • Increase email sign up rates for new visitors to the website.
  • Convert first time browsers to buyers during their first visit, or within the week following their visit.

    • Approach: 

  • A campaign was run over a period of 4 weeks.
  • A pop-up was served to new and ‘unknown’ customers offering a time-limited discount to incentivise sign up and prompt purchase.

    • Outcomes: Personalised offers were delivered to a very targeted audience:

  • Email sign ups increased by 312% over the campaign period.
  • Sales made as a result of this campaign contributed to 16.98% of total sales for October.
  • The Average Order value of those who interacted with this campaign was on average 53% higher than for other shoppers during this period.