Background: With products ranging from ski wear to walking boots and climbing equipment to clothing, Ellis Brigham recognises the business benefits of delivering a personalised, relevant and engaging experience to each customer.
Ellis Brigham selected Persomi to deliver omnichannel personalisation. It allows them to serve personalised web, email and SMS content in real time; in order to reduce abandonment, maximise sales and conversion rates, increase browsing time and enhance the overall customer experience.
Approach: Six campaigns were run on the Ellis Brigham website:
- Campaigns of various lengths ran over a 2 month period.
- Each campaign took minutes to set up using an intuitive user interface; with no programming skills required.
- £4,328 of winter clothing sales attributed to a banner highlighting a sale over 14 days.
- Linking to rich content such as product buying guides generated additional revenue of £2,500 in just two product categories.
- Competition pop up – proactively capturing data of first time ‘non-purchasing visitors’ to the website at point of exit.
- Sales made by people who remained on the website as a result of the competition pop up.
- Margins not erroded by unnecessarily giving away discounts or free delivery to those who would have purchased without these incentives.
- Higher sales conversion rates.