Objectives

  • To identify when anonymous customers were about to leave the website without completing key actions (eg purchasing or subscribing to mailing list).
  • To counter exit attempts in a personalised and relevant way, converting browsers into buyers.
  • Approach

  • Served a pop up to anonymous people who were about to leave website without buying.
  • Encouraged them to provide contact details in return for 5% off their next order.
  • Encouraged sign up from anonymous people who had added items to their basket and were about to leave.
  • In return for signing up, their basket plus a 5% off discount was emailed to them. If specific ‘price checking behaviour’ was exhibited prior to an exit attempt, a discount code was offered up in return for email sign up.
  • Outcomes

  • Increased email subscribes, broadening customer touchpoints.
  • One pop up alone (requesting email address to send abandoned basket and discount code to) generated ROI* of 4429% in one month.
  • *On Persomi monthly investment.