Objectives

  • Reduce basket abandonment by using personalised recommendations to increase dwell time and sales.

    • Approach

  • Display personalised pop up when customer who has previously abandoned a basket returns to website “Welcome back! Previously you left something in your basket”.
  • Remind customers of items they have previously viewed on product pages and 404 pages (customers with no browsing history are served with ‘Best sellers’).

    • Outcomes

  • 804% ROI* on abandoned basket pop up.
  • 2802% ROI on ‘recently viewed’ banner.
  • 22% click through rate on abandoned basket emails.

    • *On Persomi monthly fee