Is personalisation on your ‘to do’ list?
The retailers we speak to cite the following as the key barriers to getting personalisation up and running.
- “I know personalisation’s crucial - but I’ve got no time to tackle it right now”.
- “Lack of budget”.
- “I’m still figuring out how to personalise across all touchpoints- we use a variety of systems for communicating with our customers”.
We’ve listened, and created Persomi in response to this:
Swift set up: Our existing clients have been staggered at how little they have had to do in terms of set up. All you have to do to get up and running is drop a JavaScript tag into the header of your website and Persomi will start collecting behavioural data from your website immediately. We can include some offline data from other channels as well. You don’t need to bite off more than you can chew - it’s easy to select one or two KPIs to focus on at first, eg ‘reduce abandoned baskets’ or ‘converting first time browsers to buyers’.
Affordable: As a cloud based application, there is no need to purchase hardware or pay out additional software licenses, we take care of all of that. Payment is in affordable monthly instalments, based on the number of visits to your website.
Automated workflow: Allows you to set up campaigns in advance, yet for them to be executed in real time across all touchpoints (web, email and mobile), so that customers are not bombarded with differing offers via email to that which you present on the web. Using similar offers and images, Persomi helps you build relevant consistent campaigns which really focus on customer engagement and enhancement.