Personalisation remains at the top of the agenda for retailers. 89% of respondents to a recent survey by Persomi*, stated personalisation is crucial to business success, with 79% stating that investing in personalisation is a ‘must’. Retailers who are getting personalisation right are reaping the rewards. Ellis Brigham, for example, enjoyed a 788% ROI on personalisation spend on just one personalised recommendations banner. Other personalisation campaign metrics quoted by retailers are equally impressive - for example, which retailer wouldn’t want to see 20 x higher clickthrough rates on personalised banners?