Resources     Case Studies
  • Apr 10, 2017
  • 1 min
  • Case Studies
Increasing email sign up amongst anonymous customers
Identifying anonymous customers about to leave the website witout completing key actions
  • Nov 4, 2016
  • 1 min
  • Case Studies
Lightmirrors.co.uk increase sales and reduce abandonment

Objectives Reduce basket abandonment by using personalised recommendations to increase dwell time and sales. Approach Display personalised pop up when customer who has previously abandoned a basket returns to website “Welcome back! Previously you left something in your basket”. Remind customers of items they have previously viewed on product pages and 404 pages (customers with no browsing history are served with ‘Best sellers’). Outcomes 804% ROI* on abandoned basket pop up.

  • Dec 1, 2015
  • 1 min
  • Case Studies
Ellis Brigham increases email sign ups by 312% and raises AOV with personalised pop ups

Objectives: Increase email sign up rates for new visitors to the website. Convert first time browsers to buyers during their first visit, or within the week following their visit. Approach:  A campaign was run over a period of 4 weeks. A pop-up was served to new and ‘unknown’ customers offering a time-limited discount to incentivise sign up and prompt purchase. Outcomes: Personalised offers were delivered to a very targeted audience:

  • Sep 30, 2015
  • 1 min
  • Case Studies
ASPACE: 4 x more conversions from visitors served with personalised recommendations

Objectives: ASPACE, retailer of exclusive children’s bedroom furniture, wanted to increase conversion rates for customers who are known to them (i.e. those with an ID) and for anonymous users.Increasing average order value was also a key objective. Approach: Over one month ASPACE selected a series of personalised recommendations to achieve their objectives. Recommendations were served, in real time, based on each visitor’s interactions with the website and included: Personalised recommendation banners on product detail pages.

  • Jun 1, 2015
  • 2 min
  • Case Studies
Ellis Brigham see Persomi pay for itself 4 times over in just 2 months!

Background: With products ranging from ski wear to walking boots and climbing equipment to clothing, Ellis Brigham recognises the business benefits of delivering a personalised, relevant and engaging experience to each customer. Ellis Brigham selected Persomi to deliver omnichannel personalisation. It allows them to serve personalised web, email and SMS content in real time; in order to reduce abandonment, maximise sales and conversion rates, increase browsing time and enhance the overall customer experience.

  • Apr 10, 2015
  • 2 min
  • Case Studies
3 Minutes on Personalisation:  Ellis Brigham

Why has Ellis Brigham embraced personalisation? “Our customers have a large product range to choose from, and have diverse interests and requirements. So delivering personalised, relevant content and emails to our website visitors in real time, in order to reduce abandonment, maximise conversion rates and improve the overall user experience is currently at the top of our priority list”. Why Persomi? “In Persomi we recognised a product that is easy to implement, easy to use and ticks all the boxes for our strategic objectives.

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