Recommendations are a great way to introduce customers to relevant items that they maybe haven’t seen or considered before, showcase slower moving stock items and also allow customers to pick up customer journeys where they left off. Getting recommendations right has a positive impact for a retailer: increasing sales, upsells and cross sells - and customer loyalty. And retailers who do it well really reap the rewards. For example, who wouldn’t want to see 4 x more conversions using personalised recommendations?

Did you realise that there’s a goose laying golden eggs on your website that you’ve failed to make the most of? Traditionally, web retailers have sent two different types of emails to customers: the first is when you want to run a special promotion, or to highlight particular special deals on certain items, or perhaps to send a newsletter. These emails are written by the marketing department. The second are the emails that the website itself sends in response to some kind of customer action - things like signing up as a new user, or forgetting your password, or an order confirmation, or making an enquiry and getting an automated thanks-for-your-message in response.