Ellis Brigham, a Top250 retailer in the IRUK 500, says sales have grown quickly since it started to trial personalisation technology. The outdoor and wintersport clothing and equipment retailer started using Persomi omnichannel personalisation technology to give customers the most relevant view of their website, as well as informing email. Read more here

Background: With products ranging from ski wear to walking boots and climbing equipment to clothing, Ellis Brigham recognises the business benefits of delivering a personalised, relevant and engaging experience to each customer. Ellis Brigham selected Persomi to deliver omnichannel personalisation. It allows them to serve personalised web, email and SMS content in real time; in order to reduce abandonment, maximise sales and conversion rates, increase browsing time and enhance the overall customer experience.

Is personalisation on your ‘to do’ list? The retailers we speak to cite the following as the key barriers to getting personalisation up and running. “I know personalisation’s crucial - but I’ve got no time to tackle it right now”. “Lack of budget”. “I’m still figuring out how to personalise across all touchpoints- we use a variety of systems for communicating with our customers”. We’ve listened, and created Persomi in response to this: Swift set up: Our existing clients have been staggered at how little they have had to do in terms of set up.

Why has Ellis Brigham embraced personalisation? “Our customers have a large product range to choose from, and have diverse interests and requirements. So delivering personalised, relevant content and emails to our website visitors in real time, in order to reduce abandonment, maximise conversion rates and improve the overall user experience is currently at the top of our priority list”. Why Persomi? “In Persomi we recognised a product that is easy to implement, easy to use and ticks all the boxes for our strategic objectives.

Recommendations are a great way to introduce customers to relevant items that they maybe haven’t seen or considered before, showcase slower moving stock items and also allow customers to pick up customer journeys where they left off. Getting recommendations right has a positive impact for a retailer: increasing sales, upsells and cross sells - and customer loyalty. And retailers who do it well really reap the rewards. For example, who wouldn’t want to see 4 x more conversions using personalised recommendations?

Did you realise that there’s a goose laying golden eggs on your website that you’ve failed to make the most of? Traditionally, web retailers have sent two different types of emails to customers: the first is when you want to run a special promotion, or to highlight particular special deals on certain items, or perhaps to send a newsletter. These emails are written by the marketing department. The second are the emails that the website itself sends in response to some kind of customer action - things like signing up as a new user, or forgetting your password, or an order confirmation, or making an enquiry and getting an automated thanks-for-your-message in response.